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Hooters
The casual beach-theme establishments feature ‘50s & ’60s jukebox music, sports on television, and a menu that includes seafood, sandwiches, salads and spicy chicken wings. Hooters, system-wide, generates and averages 70% of its sales from food, 5% from merchandise, and 25% from beer and wine. Notably, Hooters does not serve liquor.
Hooters characterizes itself as a neighborhood place, not a family restaurant. Seventy-percent of all customers are male, most between the ages of 25-54. Hooters does not market itself to families, but they do occasionally patronize the restaurants. Hooters is in the best possible service to anyone coming through the door. For this reason, the chain offers a children’s menu.
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Site Criteria
- Population of 150,000 within 5 miles
- Median household income of $28,000
- Minimum of one car per 50 sq. ft. of building
- Traffic counts of 30,000+
- Building size between 4,000 - 5,000 sq. ft. with an outdoor patio area between 600 - 1,500 sq. ft.
- Buildings to be Freestanding/End Caps with Drive-Thru's 4,000 - 5,000 square feet
- Locations from mid to low range hotels (non-food in house)
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