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Trader Joe's
Trader Joe's actually began in 1958 as a chain of convenience stores called "Pronto Markets” in the Los Angeles area. In 1967, the founder, Joe Coulombe, the original Trader Joe, wanted to expand the stores' offerings and enhance their image. He doubled the floor space and offered hard-to-find, boutique domestic and imported wines and gourmet food items at outstanding prices. He decked out the stores with cedar plank walls and nautical décor and garbed the Captain (the store manager), the First Mate (the assistant manager) and the Crew Members in colorful Hawaiian shirts. "Trader Joe's" was born.
Currently Trader Joe's has expanded to over 200 stores in Arizona, California, Connecticut, Delaware, Illinois, Indiana, Maryland, Massachusetts, Michigan, Missouri, Nevada, New Jersey, New Mexico, New York, Ohio, Oregon, Pennsylvania, Virginia and Washington.
Future plans call for on-going development of new, one-of-a-kind food items at value prices, and continued expansion of the chain across the country.
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Site Criteria
- Population of 25,000 educated households in trade area
- Household income of $75,000 - $100,000
- Traffic counts of 25,000+
- Site must have good access and visibility
- 80+ parking spaces
- Building size between 7,500 - 10,000 square feet
- Preferred locations include high traffic community strips in educated, affluent areas
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